Article: LOVECHROME Hosts Exclusive Pop-Up at Printemps New York

LOVECHROME Hosts Exclusive Pop-Up at Printemps New York
LOVECHROME held a pop-up event at Printemps New York, the prestigious high-end select store in Manhattan, from Friday, September 19th to Saturday, September 20th, 2025.
The event took place inside the elegant Printemps Salon, where guests experienced the full world of LOVECHROME. Visitors had the opportunity to explore a wide selection of items—from the brand’s iconic, high-performance hair combs to complementary shampoos and treatments designed to enhance results when used together.
A highlight of the event was the exclusive unveiling of a new hair comb, shown for the very first time before its release in Japan. The innovative design drew strong interest and enthusiastic feedback, reflecting LOVECHROME’s ongoing commitment to merging timeless beauty rituals with cutting-edge technology.
This successful pop-up further strengthened LOVECHROME’s presence in the U.S. market, bringing Japanese craftsmanship and beauty innovation to a broader international audience.